Artificial intelligence is dramatically changing how people discover and engage with content. With zero-click searches and AI-generated answers taking the lead, traditional web traffic models are being upended. This brings a critical question to the forefront: How can marketers stay visible and relevant in this new landscape? In my recent deep dive into this challenge,
Reimagining GTM Alignment with the Bowtie Framework and the Complete Customer Journey In the recurring revenue world, the traditional sales funnel resembles a map that leaves off the second half of the journey. It guides you to the sale—but not through what happens after. And in SaaS or subscription-based businesses, what happens after the sale
What do Michael Scott (The Office), Logan Roy (Succession), Miranda Priestly (The Devil Wears Prada), Don Draper (Mad Men), and Leslie Knope (Parks and Recreation) think about hybrid work? (Spoiler: Logan hates it, Leslie loves it, and Michael doesn’t know what it is.) This isn’t just about laughs—it’s a showcase of how custom GPT personas
Artificial intelligence is transforming how we create, analyze, and problem-solve. As AI tools become more advanced, a question arises: Is using AI a shortcut, or just a smarter way to work? Why Some Think AI Is ‘Cheating’ Many hesitate to embrace AI, fearing it diminishes human effort. Whether writing an article, crafting a marketing strategy,
A Revolutionary Free Tool for Job Seekers and Hiring Teams A successful hire hinges on finding the perfect fit—for both the candidate and the organization. Whether you’re actively searching for your next role or tasked with filling a critical position, understanding the alignment between a candidate and a job description is essential. Enter JobMatch GPT:
