Marketing

Rethinking Content Strategy in the Age of AI Search and Zero Clicks

As AI-powered search engines and assistants like ChatGPT, Perplexity, and Google SGE reshape how people find information, marketers and content creators are facing a new reality: fewer clicks, more AI-generated answers, and a complete overhaul of traditional discovery methods. If you’re still measuring success by pageviews alone, you’re missing the shift. Visibility in an AI-first

Explore the Business Potential of Interactive Avatars

Recently, I explored the world of hyper-realistic AI-generated avatars, specifically creating an interactive AI avatar based on my professional background, résumé, and LinkedIn profile using HeyGen cutting-edge technology. My primary goal was to test whether this innovative technology could effectively serve as a pre-screening tool for job interviews and initial conversations with recruiters and hiring